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TikTok is introducing a new feature that permits them to lessen the quantity of artificial intelligence-produced content appearing in their streams. This move comes as the company announced that it presently contains over 1 billion AI-generated clips.

Testing and Rollout

The new functionality is in a pilot phase over the following weeks before a widespread rollout. This shift coincides with a surge in AI content, spurred by emerging content generation software.

The Broader AI Trend

Studies have shown that approximately 10% of the quickest rising video streams on a popular video site exclusively feature content made by AI. A considerable share of this content is deemed mass-produced AI material, a term for inferior, bulk-generated content that is often absurd or bizarre.

“We know from our community that numerous viewers appreciate content created using AI tools, including AI artwork to science explainers, and we intend to give people the ability to adjust the amount of that, based on their own preferences,” commented a company executive.

Scale of AI Content

The service shared that there are presently 1.3bn videos on its app labeled as artificially created. Collectively, over 100 mn videos are uploaded to the app each day, making clips made by AI a relatively small percentage of its total content library.

Customizing Your Feed

Users will be able to reduce or increase the amount of AI-generated videos they view by using the topic control feature in the app and selecting the AI content topic. Additional categories that are already be adjusted under the filter cover current affairs, fashion, beauty, and dance.

Content Labeling and Policies

The platform’s policies oblige users to tag convincing AI-made content, and it bans dangerous deepfakes of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is unmarked can be deleted under its user guidelines.

Additionally, the service will from now on add an AI-generated tag to content created with its built-in AI features, or identified by an industry-wide initiative for recognizing artificial media. This measure is aimed to deter users from trying to circumvent the labeling process.

Responsible AI Funding

The company is also establishing a $2m educational fund for specialists and organizations to produce learning resources about ethical AI use. This initiative will support charitable organizations focused on training computer science.

Moderation Strategy

TikTok has supported its safety measures, during discussion over proposals to cut jobs for hundreds of review team members in the United Kingdom. The company is expected to reduce hundreds of positions in its content moderation division in its British office, with trade unions and digital protection specialists voicing alarm that people are being substituted by machine-led review.

A trust and safety lead stated that staff-based oversight would continue to be important, but automated tools can protect employees by eliminating the most distressing content before it is viewed by people. The platform stated a significant reduction in shocking and graphic content seen by content reviewers over the last 12 months due to reliance on its AI tools.

It is vital to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to limit contact with unsafe media as rapidly, which is the area in which a significant AI assistance is proving valuable operate efficiently.”