The Gaming Giant Hires Apex Legends Developer to Rescue Troubled Hero Shooter Project Ethos

The renowned publisher has welcomed Ben Brinkman from Respawn Entertainment to direct the studio crew at their internal studio, which is currently developing the upcoming third-person action-packed title known as Project Ethos.

Management Transition Follows Poor Response

Brinkman steps into the leadership position at the development studio following the dismissal of former leader Michael Condrey, who was reportedly let go due to the game's underwhelming initial reveal last autumn.

On Wednesday, the company's top executive David Ismailer informed staff about this decision through an official communication, which emphasized that playtesting had revealed the need for a more defined direction.

The president stated that the team is now refining the project with a renewed approach, aiming to address community desires.

Trend of Key Acquisitions

This announcement mirrors a similar step taken by the publisher in August, when they recruited an industry veteran from the Diablo team to assist with the BioShock studio Cloud Chamber.

Below is the full text from Ismailer's announcement:

Dear Team—

I understand you all just finished your gathering - I hope you’re as enthusiastic as I am with the good news. Previously I shared you all a update, I stated the following: “I believe in this group. You all are some of the most driven and talented designers we have had the opportunity to work with - and we’re looking forward for that collaboration to endure.”

Through your commitment and adaptability, particularly over the past twelve months, you continue to prove that.

The community feedback from last autumn’s the game demo was enlightening. It validated the appeal of a roguelike shooter but made clear we still had improvements to make. It highlighted the need for a more distinct brand.

It has been motivating to see how far you’ve advanced. You accepted the criticism to mind and revamped the title with a revitalized goal - one that’s poised to fulfill its ambition to our audience.

The trust in this project grows every day. To further the outstanding development you’ve made, I’m excited to introduce the new hire as the latest Director of the team. After several months of discussions, he starts with us on next week.

Ben’s guidance and background in the PVP shooter field is considerable, having devoted the past decade and a half creating and overseeing some of the most well-known series in the industry, including Call of Duty: Black Ops, and lately, the battle royale hit.

Please join me in greeting him in the coming days. We are all excited to continue seeing the progress of Project ETHOS in the months to come.

David

Background of the Incoming Head

Brinkman presently serves in the position of executive producer and head of production at the renowned studio for their flagship title. He previously worked at Treyarch and Activision in diverse production roles on the Call of Duty series, and, before that, had assignments at 2K and Electronic Arts.

Title Details and Vision

The upcoming game was announced in last year together with a early access event. Initially, 31st Union presented the title as a "no-cost, third-person perspective roguelike hero shooter and an thrilling advancement on the style."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Customize your character in live gameplay to fit your unique tactics," the description explains. "Face the rivals with new abilities, stakes, and obstacles that evolve every session. Do you leave securely with your hard-earned loot? Or take a risk, risk it all, and trust your squad can achieve the highest spot? The option is yours."

Project Ethos does not have an confirmed debut schedule or platforms, but fans can anticipate additional details as production continues.

Heidi Turner
Heidi Turner

A seasoned sports analyst and betting strategist with over a decade of experience in European markets.